An academic project, the aim of which was to create the branding and visual identity of a brand. It required the creation of a cohesive and distinctive identity that captured the essence and values of the brand. Through a process of research, conception and design, I created visual elements such as the logo, color palette and typography, ensuring a clear and impactful representation of the brand.
During the Branding & Visual Identity class, I was challenged to develop the branding and visual identity of a brand. The aim of this project was to create a personal visual identity that encompassed my working style as a designer and conveyed my personality. The challenge was to design a brand that was strong, dynamic, bold, artistic and “edgy”.
The idea was to create a signature logo to express my freedom of thought and creativity. Having started my creative path through watercolor, I wanted to maintain this essence and create a logo with a signature style. The font I created represents all the characteristics of my personality and my work.
The result was a visual identity that not only represents my artistic and daring style, but also my trajectory and evolution as a designer, providing a solid and impactful foundation for future opportunities and projects. From the choice of colors and typography to the creation of logos and graphic elements, every decision was made to ensure that the brand was a true extension of who I am as a designer and a person. I worked to integrate these elements cohesively, ensuring that every aspect of the visual identity reflected these attributes, resulting in a flexible visual identity, conveying modernity, creativity and progressiveness.
Check out the presentation on Behance.