An academic project, the aim of which was to create the branding and visual identity of a brand. It required the creation of a cohesive and distinctive identity that captured the essence and values of the brand. Through a process of research, conception and design, I created visual elements such as the logo, color palette and typography, ensuring a clear and impactful representation of the brand.
During the Branding & Visual Identity class, I was challenged to develop the branding and visual identity of a brand and its brand guide. The aim of this project was to create a personal visual identity that encompassed my working style as a designer and conveyed my personality. The challenge was to design a brand that was strong, dynamic, bold, artistic and “edgy”.
I worked to integrate these elements in a cohesive way, ensuring that every aspect of the visual identity reflected these attributes. From the choice of colors and typography to the creation of logos and graphic elements, every decision was made to ensure that the brand was a true extension of who I am as a designer and a person.
For this reason, I wanted every detail to have some story or meaning behind it. I wanted to choose a palette that went beyond color, that had names that meant something to me.
The symbol created with paint strokes was based on the constellation of Taurus, which is my sign.
The result was a visual identity that is flexible, conveying modernity, creativity and progressiveness.
Check out the presentation on Behance.