This Portfolio class project involved creating posters for a fictitious campaign to launch Schweppes Pink Tonic. The proposal was to develop an advertisement that highlighted the new canned version, using original photography to capture the essence of the product. The focus of the design was to convey a sense of celebration and special moments, reflecting the brand's sophisticated and relaxed style.
The aim of this project was to develop a creative poster for the fictitious campaign to launch Schweppes Pink Tonic, highlighting the new canned version. The proposal sought to convey, through an authorial photo and visual design, the feeling of celebration and good times, aligning the ad with the vibrant and sophisticated essence of the brand.
“Schweppes Gin Tonic Pink is inspired by one of the world's greatest classic drinks and is here for you to enjoy on the most diverse occasions of your day with practicality and quality.”
The result of this project exceeded the initial objective of creating a single advertisement, resulting in a campaign made up of three posters. Each poster was developed for the launch of Schweppes Gin Tonic Pink, using the collage technique to capture and convey the feeling of celebration and good times. The creative approach and technique applied provided a vibrant and engaging visual representation of the brand.
Check out the presentation on Behance.