This project focused on developing a fictitious magazine ad promoting a product with the participation of a model. The central challenge was to create an impactful poster, using authorial photographs of both the product and the model. The aim was to combine creativity and photographic technique to convey the campaign's message in a visually attractive and professional way.
The objective of this project was to create a fictitious magazine advertisement promoting a product using photographs taken by me of the model and the featured item. The intention was to develop a visually attractive piece of advertising that conveyed the essence of the product, using photography and design techniques to create a clear and effective impact on the campaign.
The product chosen for the ad was a Pokémon-themed messenger bag, and the model used was a classmate. Pokémon, created by Satoshi Tajiri in 1995, are fictional creatures that have various abilities and can be trained by humans for battles. The concept of the ad was to connect the public to the Pokémon universe through an accessory that evokes the nostalgia and adventure present in the world of these iconic creatures.
The result of this project was an ad that sought to convey the idea that, by using the bag, the user would immediately feel part of the Pokémon world. To reinforce this connection, iconic characters such as Pikachu, Bulbasaur, Charmander, Squirtle and Eevee were illustrated on the Procreate. The combination of these elements transformed the bag into something more than just an accessory, creating a unique and special experience for the target audience.
Check out the presentation on Behance.